I'm Joey Potter — a photographer, videographer, and content creator based in Charlotte, North Carolina.

I started with a camera because I loved creating images. Over time, that turned into a passion for telling stories through both photo and video. Today, I create cinematic visuals for people, brands, and the things I'm genuinely passionate about.

Whether I'm shooting fitness, automotive, lifestyle, or brand content, my goal is the same: create visuals that feel intentional, authentic, and worth watching.

I'm constantly learning, experimenting, and pushing my work forward — from photography and filmmaking to building content for Instagram, YouTube, and brands.

This site is a collection of the work I'm creating along the way.

Let's create something worth remembering.